I will be making this announcement to 47,000+ members of the Digital Health LinkedIn group. If you’re on LinkedIn, please do join the group, which allows you to opt in to receiving these announcements in addition to connecting with thousands of other global stakeholders in digital health. Note that I will continue to update this announcement up until sending out the final version via LinkedIn.
The Digital Health Update by Paul Sonnier ⋅ July 21, 2016 ⋅ #231
Dear Group,
International research firm Parks Associates is hosting a complimentary digital health webcast “Disruption and Innovation in the Top-three Digital Health Markets” on Thursday, July 28. This online event will examine and provide insights on virtual healthcare, fitness and wellness, and patient communications and education. Registration can be done here. Also, Parks has added Alex Hurd, Senior Director, Product Development, Growth and Payer Innovation for Walmart’s Health & Wellness business as a keynote speaker at their “Connected Health Summit: Engaging Consumers“, taking place Aug 30 through Sep 1 here in San Diego, CA, USA.
The healthcare establishment—namely care providers, pharma, and insurers—has been notoriously resistant and slow in leveraging new digital health solutions emanating from the digital revolution. A noteworthy exception just launched from one pharma stakeholder, Bayer, whose new Aleve Direct Therapy is a drug-free wearable pain relief device. I heard about it via TV ads, which indicate that it’s available over-the-counter at U.S. retailers nationwide. The product uses the same TENS (Transcutaneous Electrical Nerve Stimulation) technology used by doctors to provide consumers with deep penetrating relief at the source of lower back pain. It’s an FDA-approved Class II medical device with indications for the temporary relief of pain associated with sore and aching muscles in the lower back due to strain from exercise or normal household and work activities.
Genomics has been making strong inroads in medicine, especially cancer, but bringing it to the masses has been challenging, as we’ve witnessed the struggles of companies like Color, 23andMe, Pathway Genomics, and even Ancestry. In to Bring Genomics to the Masses, Helix (a spinout from the giant genomics company Illumina) hired Robin Thurston to be their new CEO. You may recall that Robin previously worked at Under Armour after the company acquired his very successful digital health app MapMyFitness. “In my experience, the user experience of genetics is not good,” he says
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FEATURED EVENTS
Parks Associates Connected Health Summit: Engaging Consumers takes place Aug 30 – Sep 1 in San Diego, CA, USA at the Omni Hotel
CNS Summit 2016 takes place October 27-30 in Boca Raton, Florida, USA at the Boca Raton Resort & Club, a Waldorf Astoria Resort
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Complete list of global events relevant to or focused on digital health
ALL NOTEWORTHY DIGITAL HEALTH NEWS
To see all of the relevant digital health news I came across during the past week, you can see my tweets here: @Paul_Sonnier
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Please contact me if you are in need of strategic consulting advice that will help you navigate and succeed in the dynamic and fast-paced global digital health ecosystem. I also provide promotional consideration for companies, organizations, and event organizers. And if you’re seeking a globally-recognized digital health influencer—in point of statistical fact, the #1 social influencer for both Digital Health and Wearable Tech, plus #19 in Internet of Things (#IoT)—to be your brand ambassador, evangelist, and catalyst for company growth in a direct role, I’d love to chat!
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Global Digital Health Event List
Startup & Funding Resources, VCs, Digital Health Orgs & Institutes
List of 700+ Digital Health Solutions
Definition and Videos on Digital Health
Paul Sonnier
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The post The Digital Health Update by Paul Sonnier ⋅ July 21, 2016 ⋅ #231 appeared first on Paul Sonnier - Story of Digital Health.
from Paul Sonnier – Story of Digital Health http://storyofdigitalhealth.com/digital-health-update-paul-sonnier-july-21-2016-231/
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